Patrice K. Cokley is a Music Business and Marketing Professional that specializes in brand development and strategy. Holding both a BS and MBA in Marketing, Patrice took the entrepreneurial route to kickoff her career by serving local small business owners, entrepreneurs, artists and entertainers for over 10 years. During that time, she has gained practical experience in the areas of branding, digital marketing, event coordinating, public relations, graphic design, web design and the music business.
As a Detroit native who played the piano as an adolescent and started her collegiate years as a Music major with an interest in the Music Business, Patrice knew it was time to bridge the gap between her profession and passion by launching The Bassline Group, a brand development & management company.
Patrice is known for her undeniable work ethic, passion for learning and educating, and encouraging others to pursue their dreams. She doesn’t just talk about it, she actually does it.
With her most notable client being Mathew Knowles (Beyoncé & Solange’s dad/former manager), Patrice has spoken at Columbia College, Baldwin Wallace University, University of Michigan, Soho House Chicago, 2112/Chicago Urban League, LakeFX Chicago, Social Media Week Chicago, and Sprout Social; and her work has been featured in many well known media outlets such as The Wendy Williams Show, BBC, VIBE, The Source, HOT97, Billboard, People, iHeartRadio, Entertainment Tonight, The Insider, and many more.
She was a college professor at SAE Institute: Chicago for 3 years where she taught Music Business & Marketing and received the 2019 Mentor of the Year Award; a 2022 Black Independent Music Accelerator (BIMA) fellow for The American Association of Independent Music (A2IM); and was invited to become a member of the Recording Academy (GRAMMYs) in 2023.
Now she resides in the Cleveland area with her fiancé and 2 furbabies, and is a Professor at Baldwin Wallace University (Billboard’s 2022 Top Music Business Schools) where she teaches the Principles of Marketing for the Music Industry.