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An educator-at-heart, focused on making an impact, not chasing clout

Hey! I’m Patrice K. Cokley (coke-lee) – a Music Business & Marketing Professional with a passion for developing a strong brand strategy for creatives and purposeful brands.

I’ve spent decades training my ear and studying the patterns and trends of entrepreneurship, marketing, and the music business to better help creatives turn their passion into a career. I now do this through my business, The Bassline Group.

Many know me for my work with Mathew Knowles (Beyoncé & Solange’s dad), but I’m most proud of receiving the 2019 Mentor of the Year Award from the students of SAE Institute Chicago, where I was a Music Business & Marketing Instructor for 3 years. I’m currently a Professor at Baldwin Wallace University (Billboard’s Top Music Business Schools) where I teach the Principles of Marketing for the Music Industry.

I’ve never been one to chase clout. I focus on being impactful.

Words to live by

Sometimes you have to create your own opportunity before opportunities are presented to you.

Latest Blog Posts

Marketing

3 Reasons Why Artists Should Drive Traffic to their Website

TikTok and Instagram have artists in a chokehold! Artists are realizing that it's nearly impossible…
Music

5 Things Managers Should Consider When Signing An Artist

This article was written by me and originally published on Uptown Plug. A couple of…
Music

5 Things Independent Artists Need to Consider When Hiring a Manager

This article originally appeared on Stop The Breaks. The industry is extremely saturated with artists. No…
Personal Development

How to Prevent Social Media From Stunting Your Personal Growth

This article originally appeared on Addicted 2 Success. Over the years, social media has taken over…
Get A Glimpse Of PKC in Action

Video Interview & Testimonials

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"Patrice is a professional in every sense of the word. She is someone who takes pride in her work and her integrity is commendable. Patrice’s professionalism, work, and willingness to help is the best I’ve seen in my 20+ years in business. I have enjoyed working with her through out the years and highly recommend her to take your brand to the next level."

Lin Almanza / Mathew KnowlesExecutive Director & Sr. Executive Assistant to Mathew Knowles at Music World Entertainment
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"Patrice brought a wealth of knowledge in the music rights administration sector to the team. Her strengths include effective communication skills as demonstrated in her ability to educate our customers on how to implement best practices when using our platform. Patrice created education and marketing materials including articles, tutorial videos, webinars, and blog posts and helped music rightsholders troubleshoot issues. Patrice is a friendly team player who also excels working autonomously. I highly recommend Patrice!"

Dae BoganHead of Third-Party Partnerships at The MLC & Former CEO of TuneRegistry
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"Patrice has a positive energy flow that is infectious and valuable to students. She is all about effectively delivering the class content. I'm very happy with Patrice's reliability and professionalism."

Martin AtkinsFormer Department Chair, SAE Institute