Marketing

PSA: Graphic Designers Are NOT Mind Readers

By March 7, 2014 2 Comments
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According to the Bureau of Labor Statistics, a graphic designer creates visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, etc.

With that being said, its completely inaccurate to assume that your graphic designer can read your mind and produce a logo that you’ll like out of thin air. You must be clear on your brand, down to the messaging, colors and font styles, in order for them to produce work to your liking right out the gate.

Designers are just that, designers. If you don’t have a clue or some sort of concept in mind, that’s not their fault. In that case, it’s best that you invest your money in a brand/marketing consultant so that they can sit down and help you with identifying your messaging; which should also include your brand identity. Once that has been determined, THEN you reach out to your graphic designer to bring it to life.

I get a lot of compliments on my brand elements from my logos to the website and business card. Why? Because I took the time to develop my messaging and how I wanted to be perceived and represented. I researched other logos I liked, gathered ideas, developed copy, fonts, websites, and was able to pull together a concept that made the design process seamless. From the PKC logo/website to The Bassline Group logo and upcoming website, all were products of my own research and creative direction. I went in knowing who I was, what I was offering, who I wanted to target, and the overall perception, THEN I shared my concept and sketches with my designer and said “add your ‘funk’ to it”. Lol. I’m laughing but I am very serious.

There are corporations who hire big agencies that offer all of these services under one roof; copywriters, designers, creative directors, brand specialists, video editors, researchers, etc. To offer such services all under one roof, they charge an extremely large amount to cover their overhead. When you’re on a budget, you may have to reach out to a few consultants to pull one project together because their overheads are lower, thus creating a more budget-friendly service for you. Developing a great brand identity requires a team, and one must not forget that.

If you need help with branding yourself or your business, let me know. We can work together on getting you ready for the design process.

Patrice

Author Patrice

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