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Transparent Tuesday: Facebook Manipulated Our Emotions

July 1st, 2014
  • facebook
    Transparent Tuesday: Facebook Manipulated Our Emotions Transparent Tuesday: Facebook Manipulated Our Emotions

    Transparent Tuesday: Facebook Manipulated Our Emotions

Facebook have been messing with our emotions. LITERALLY! It was recently reported by Slate  and other news outlets that Facebook intentionally manipulated our emotions without our knowledge. We all are aware that they’ve changed the algorithm to effect the impressions our posts receive. But their recent move has me ready to throw in the towel with Facebook.

According to Slate:

The researchers, who are affiliated with Facebook, Cornell, and the University of California–San Francisco, tested whether reducing the number of positive messages people saw made those people less likely to post positive content themselves. The same went for negative messages: Would scrubbing posts with sad or angry words from someone’s Facebook feed make that person write fewer gloomy updates?

They tweaked the algorithm by which Facebook […]

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3 Shocking Ways To Grow your Business That You’ve Been Neglecting

June 11th, 2014
  • Jeff Zelaya - LinkedIn Expert
    3 Shocking Ways To Grow your Business That You’ve Been Neglecting 3 Shocking Ways To Grow your Business That You’ve Been Neglecting

    3 Shocking Ways To Grow your Business That You’ve Been Neglecting

This is a guest post by fellow marketing consultant and LinkedIn pro, Jeff Zelaya.

Running a small business or sole proprietorship is no easy task. If you’re like most small business owners, chances are that you’ve got tons on your plate and wear many different hats. You are the Accountant, the Sales Director, the Production Line, the Janitor and the CEO. It can be exhausting and overwhelming to say the least. Many times small business owners get so focused on servicing their current client base that they neglect marketing. When you neglect marketing it means that you can also neglect future growth of your business and can easily go belly up or suffer major losses if one or a couple of your regular clients […]

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Social Media Plan: Guilty

June 2nd, 2014
  • Social Media Plan
    Social Media Plan: Guilty Social Media Plan: Guilty

    Social Media Plan: Guilty

With any new business, not only are we to have the pieces in place to efficiently produce a product or service, but we must also identify ways to reach our audience. One of those ways is by utilizing social media.

As many of you may know, I’ve recently launched a new business called The Bassline Group, which is a marketing and branding firm that assists entertainers and creatives with developing and managing their brand, then creating a marketing strategy that resonates with their targeted audience.

I must admit. I’m guilty of not drafting a formal social media plan when it came to my own personal social media activity. I would jot notes and ideas down on paper and keep the rest in my head, […]

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Transparent Tuesday: I HATE Social Media

April 22nd, 2014
  • frustration
    Transparent Tuesday: I HATE Social Media Transparent Tuesday: I HATE Social Media

    Transparent Tuesday: I HATE Social Media

I’ve used social networks for many years, dating back to the MySpace and BlackPlanet era. My involvement in what we now know as “social media” started with Facebook back in 2009 when a former supervisor of mine told me it was the coolest thing ever. I knew all about it, but couldn’t understand the reason why I need to share every move that I make offline, online. I fell in love with social media when I started to see how businesses and entertainers utilized it to communicate directly with their customers and fans. Back in the day (trying not to show my age), entertainers had fan clubs that were not managed by the artist, but by their representative. The only way you could communicate […]

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The Creative Entrepreneur Doesn’t Have Office Hours

March 27th, 2014
  • open
    The Creative Entrepreneur Doesn’t Have Office Hours The Creative Entrepreneur Doesn’t Have Office Hours

    The Creative Entrepreneur Doesn’t Have Office Hours

As an entrepreneur, we dream of setting our own schedule and office hours. We dream of not being forced to wake up at 5am so that you can catch the train and make it to work by 9am. Then get off at 6pm and make the next train that gets you to your front by 8pm. WHEW! We dream of the days where we can simply say “Hey, my new office hours are 11am-3pm, Monday-Friday.” Well it’s time to wake up from those dreams because they’re exactly that, dreams.

As a creative entrepreneur, the mind is constantly working. It’s working while you’re driving, while you’re playing with the kids, and even while you’re sleeping..IF you ever sleep! I’ve found that my best creative ideas come […]

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Transparent Tuesday: Surrounded by Greatness

March 25th, 2014
  • kevin oprah
    Transparent Tuesday: Surrounded by Greatness Transparent Tuesday: Surrounded by Greatness

    Transparent Tuesday: Surrounded by Greatness

I’m starting to think that, although people shout from the rooftop about how they’re entrepreneurs and how they’re going to achieve this and that, they’re really just fooling us and themselves.

When Kevin Hart made his announcement on social media that he was going to be interviewed by Oprah Winfrey for her show Oprah Prime, I made sure to lock it in my calendar so that I wouldn’t miss it. I wanted to live tweet the show because Kevin is extremely active on social media. After just a few minutes in, I became in awe of Kevin’s drive and ambition. We simply cannot knock this man’s hustle. Every where you go, you will see “Kevin Hart”.

Kevin dropped knowledge and wisdom throughout the entire show […]

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Transparent Tuesday: Being Selfish in Business

March 18th, 2014
  • Transparent Tuesday: Being Selfish in Business Transparent Tuesday: Being Selfish in Business

    Transparent Tuesday: Being Selfish in Business

It’s time for a reality check. Today I posted an update on Facebook to get my wheels spinning for today’s Transparent Tuesday post. It reads:

You can’t be in business constantly looking for free service. If you expect people to pay you for what you do, expect to pay others for what they do for you. #TransparentTuesday #entrepreneur

I’ve been getting a slew of people, who are in “business”, looking for help with their “business” for free. Is it just me or does that sound like an oxymoron to you? I think it is an extremely selfish request to ask and people who exercise this type of behavior should be ashamed.

If you’re unwilling to invest in yourself, […]

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PSA: Graphic Designers Are NOT Mind Readers

March 7th, 2014
  • graphic-design
    PSA: Graphic Designers Are NOT Mind Readers PSA: Graphic Designers Are NOT Mind Readers

    PSA: Graphic Designers Are NOT Mind Readers

According to the Bureau of Labor Statistics, a graphic designer creates visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, etc.

With that being said, its completely inaccurate to assume that your graphic designer can read your mind and produce a logo that you’ll like out of thin air. You must be clear on your brand, down to the messaging, colors and font styles, in order for them to produce work to your liking right out the gate.

Designers are just that, designers. If you don’t have a clue or some sort of concept in mind, that’s not their fault. In that case, it’s best […]

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Transparent Tuesday: Fear Will Hold You Back

March 4th, 2014
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    Transparent Tuesday: Fear Will Hold You Back Transparent Tuesday: Fear Will Hold You Back

    Transparent Tuesday: Fear Will Hold You Back

Have you ever sat and watched a child roam free? My 16-month old baby nephew comes to mind when I think about being able to move freely in the world. Babies will crawl and explore everything. If they see something they want, they are determined to do all they can to get it. If it is literally out of their reach, meaning that what they want is placed higher than them, they will verbally let you know. If it is below their reach, they will go down to get it and bring it back up, even if it’s down a flight of stairs. Because of their extreme lack of fear, we find ourselves watching them carefully to prevent them from getting hurt, but we […]

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Transparent Tuesday: Faux Experts

February 25th, 2014
  • faux_guru
    Transparent Tuesday: Faux Experts Transparent Tuesday: Faux Experts

    Transparent Tuesday: Faux Experts

I wrote a post last year about watching out for the imposters and I can’t help but to speak on it again as I’m seeing it to be a HUGE epidemic out here. I’ve had many verbal rants about it and was waiting on the right time to put it out in the universe again. Ironically, one of my associates, Patrice Perkins, Principal Attorney at The LZ Group, posted the following on Facebook today:

Sigh…something that really burns me is when people sell services that they are not qualified to sell. Each one of us is born with tremendous talent, and for the life of me, I don’t get why folks dabble in other industries and undercut that industry. I see it […]

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