This is a guest post by fellow marketing consultant and LinkedIn pro, Jeff Zelaya.
Running a small business or sole proprietorship is no easy task. If you’re like most small business owners, chances are that you’ve got tons on your plate and wear many different hats. You are the Accountant, the Sales Director, the Production Line, the Janitor and the CEO. It can be exhausting and overwhelming to say the least. Many times small business owners get so focused on servicing their current client base that they neglect marketing. When you neglect marketing it means that you can also neglect future growth of your business and can easily go belly up or suffer major losses if one or a couple of your regular clients […]
As an entrepreneur, we dream of setting our own schedule and office hours. We dream of not being forced to wake up at 5am so that you can catch the train and make it to work by 9am. Then get off at 6pm and make the next train that gets you to your front by 8pm. WHEW! We dream of the days where we can simply say “Hey, my new office hours are 11am-3pm, Monday-Friday.” Well it’s time to wake up from those dreams because they’re exactly that, dreams.
As a creative entrepreneur, the mind is constantly working. It’s working while you’re driving, while you’re playing with the kids, and even while you’re sleeping..IF you ever sleep! I’ve found that my best creative ideas come […]
I’m starting to think that, although people shout from the rooftop about how they’re entrepreneurs and how they’re going to achieve this and that, they’re really just fooling us and themselves.
When Kevin Hart made his announcement on social media that he was going to be interviewed by Oprah Winfrey for her show Oprah Prime, I made sure to lock it in my calendar so that I wouldn’t miss it. I wanted to live tweet the show because Kevin is extremely active on social media. After just a few minutes in, I became in awe of Kevin’s drive and ambition. We simply cannot knock this man’s hustle. Every where you go, you will see “Kevin Hart”.
Kevin dropped knowledge and wisdom throughout the entire show […]
It’s time for a reality check. Today I posted an update on Facebook to get my wheels spinning for today’s Transparent Tuesday post. It reads:
You can’t be in business constantly looking for free service. If you expect people to pay you for what you do, expect to pay others for what they do for you. #TransparentTuesday #entrepreneur
I’ve been getting a slew of people, who are in “business”, looking for help with their “business” for free. Is it just me or does that sound like an oxymoron to you? I think it is an extremely selfish request to ask and people who exercise this type of behavior should be ashamed.
If you’re unwilling to invest in yourself, […]
According to the Bureau of Labor Statistics, a graphic designer creates visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, etc.
With that being said, its completely inaccurate to assume that your graphic designer can read your mind and produce a logo that you’ll like out of thin air. You must be clear on your brand, down to the messaging, colors and font styles, in order for them to produce work to your liking right out the gate.
Designers are just that, designers. If you don’t have a clue or some sort of concept in mind, that’s not their fault. In that case, it’s best […]
Have you ever sat and watched a child roam free? My 16-month old baby nephew comes to mind when I think about being able to move freely in the world. Babies will crawl and explore everything. If they see something they want, they are determined to do all they can to get it. If it is literally out of their reach, meaning that what they want is placed higher than them, they will verbally let you know. If it is below their reach, they will go down to get it and bring it back up, even if it’s down a flight of stairs. Because of their extreme lack of fear, we find ourselves watching them carefully to prevent them from getting hurt, but we […]
I wrote a post last year about watching out for the imposters and I can’t help but to speak on it again as I’m seeing it to be a HUGE epidemic out here. I’ve had many verbal rants about it and was waiting on the right time to put it out in the universe again. Ironically, one of my associates, Patrice Perkins, Principal Attorney at The LZ Group, posted the following on Facebook today:
Sigh…something that really burns me is when people sell services that they are not qualified to sell. Each one of us is born with tremendous talent, and for the life of me, I don’t get why folks dabble in other industries and undercut that industry. I see it […]